The Importance of Your Website and Trustpilot: Website Rating Optimization Special

What is Trustpilot?

Trustpilot is a global review platform that is free and open to everyone. We bring businesses and their consumers (or customers) together to foster trust and inspire collaboration.

Through Trustpilot, businesses can collect, manage, display and analyze three types of reviews, namely service reviews, product reviews and location reviews.

The openness and transparency of the Trustpilot platform make the content on the platform trusted by consumers and businesses.

Why should I choose Trustpilot? Is there anything special about it?

Market coverage: Trustpilot was founded in Denmark in 2007 and listed in London, UK in 2021. As an open review platform, consumers in more than 200 countries and regions around the world have left reviews for more than 810,000 companies on Trustpilot, and the total number of reviews exceeds 190 million (data as of the end of June 22).

As the top 1% of the most visited websites in the world (Alexa data as of April 22), Trustpilot has a high coverage of consumers and businesses around the world, especially in the European, American, Australian and New Zealand markets.

Trust influence: Trustpilot is open to everyone, and through a mechanism that combines automatic systems with manual teams, it is committed to maintaining the authenticity and transparency of content on the platform, so the content on the platform is trusted by consumers.

Comprehensive review collection: Not only product reviews are collected, but also service reviews based on the overall brand or service, and location reviews based on location.

One-stop SaaS service: Through the background of Trustpilot, one-stop collection, management, sharing and analysis of reviews can be achieved. Through our extensive ecological integration system, different software and tools can be efficiently connected to improve efficiency. For example, e-commerce platforms such as Shopify, WordPress, BigCommerce, customer service tools such as Zendesk, and marketing tools such as Mailchimp, Klayviyo, and DotDigital.

What can Trustpilot bring to me?

Through Trustpilot’s open and transparent platform, companies can build a searchable online trust image for their brands, actively influence paid and free traffic in search engine results pages, increase conversion rates on and off the website (such as social media), and enable sustained growth through data insights.

What kind of companies can use Trustpilot?

Whether you are a large company or a startup brand, whether you are an e-commerce independent station or a financial or technology company, you can use Trustpilot. On Trustpilot, companies can choose the right category for their brand or business from 22 major categories and more than 3,000 subcategories (no more than 6 categories).

Companies at different stages can integrate Trustpilot into their overall marketing plans to achieve different goals, such as “accumulating reputation”, “showing reputation”, “improving the efficiency of paid search engine advertising”, “being seen more in natural search results”, “improving conversions”, “mining business insights from data”, etc.

Can I Buy Trustpilot Reviews?

Yes, you can get more 5-star reviews by Buying Trustpilot Reviews, but please choose a legitimate service provider when purchasing.

All our reviews on ReapReviews are legitimate, and you can choose us as your rating optimization option.

What are verified reviews?

Trustpilot requires that each review comes from real consumption or experience. Reviews collected through Trustpilot’s automatic review invitation function are verified reviews. If consumers leave reviews on the company/brand page (company profile page) on Trustpilot spontaneously or through manual invitations from merchants, they are organic reviews.

Trustpilot is a review partner of Google. Verified service reviews obtained on Trustpilot can help accumulate Google seller ratings. After meeting the requirements, they will be automatically displayed below the Google ads placed to help increase ad click-through rates.

Trustpilot’s verified reviews also help accumulate merchant ratings (merchange ratings) below ads in Bing search results. Of course, when consumers browse reviews, whether it is the company page or the review content on the company’s website, the word “verified” can also increase trust.

Can I mobilize my company’s employees and friends and relatives to write reviews for me?

As part of its plan to protect the platform, Trustpilot requires employees not to leave reviews for the company they work for. At the same time, all reviews should be based on real consumption or experience.

If I use Trustpilot to collect reviews, is the recovery rate high?

Using Trustpilot can help collect more reviews. This is mainly due to the widespread trust in the platform, and consumers are more willing to leave reviews on Trustpilot. And Trustpilot’s automatic review invitation function can help companies automate the review invitation process and efficiently invite reviews from all customers.

However, the review recovery rate is affected by many factors. We recommend targeted discussions based on the situation of the industry/category. After upgrading to the paid version of Trustpilot, there will be a dedicated customer success manager to connect with you, who can understand the recovery rate of the industry/category, the current situation comparison, and how to improve it.

Will using Trustpilot require a high level of IT department?

Trustpilot provides SaaS services, and companies can achieve one-stop management by logging into the background of Trustpilot. If there is no integration available, companies can copy the pre-made code in the background of Trustpilot and paste it into the corresponding file.

If the company needs in-depth development, such as multi-business process multi-point triggering comment invitations, and personalized comment display style (to match the brand design), Connect paid module (API) can be used.

What should I do if I encounter a bad review? Can I delete the review?

At Trustpilot, we are sometimes asked:

• Should I respond to critical reviews? Even if I disagree with what is written?
• Can I win over dissatisfied customers and enhance my brand with a good response?
• Will strange negative reviews make people trust my reviews more?
• The answer to these questions is usually: “Yes!”. Companies are often surprised to find that bad reviews can have positive effects, such as:
• Helping you win respect and loyalty and repeat customers.
• Allowing you to show empathy and show off your service by responding in a thoughtful and polite manner. This can even promote sales.
• Shows authenticity and credibility (people tend to be skeptical if a business only has 5-star reviews). According to two surveys, 64% of respondents in Europe and the United States prefer to buy from companies that make small mistakes but respond quickly; while 72% of respondents in Australia and New Zealand prefer to see a true mix of positive and negative reviews.
• Gives you the opportunity to solve problems and follow up on complaints – this can impress everyone and turn dissatisfied customers into repeat customers.
• Provides learning opportunities: You may gain valuable insights to improve your business.
• However, if you think the bad review is not true, you can use our “Mark Review” function, and our Content Integrity will initiate an investigation process to handle it. However, please be sure to check our platform rules to understand the scope of application of the Mark Review function.

A lot of my brand’s sales come from Amazon, or other distributors (both online and offline), and the independent station only accounts for a part. Is Trustpilot also suitable for this situation?

Yes. Through Trustpilot, brands can establish a public, searchable, and informative brand/business page. Consumers/customers can use this to understand brand information, as well as other people’s opinions or feedback on the brand. This is an important window for brands to display UGC and consumer opinions.

At the same time, Trustpilot provides a product review sharing function to help brands and distributors share product reviews collected through Trustpilot (the same product and GTIN number are required), help brands enrich product reviews displayed on the official website, and obtain more real feedback from distributor channels.

E-commerce websites and Trustpilot

With the rise of cross-border e-commerce, more and more independent websites have been launched overseas in recent years. No matter whether you use Shopify, WooCommerce or other website building programs, or whether you use Google ads, SEO or social platforms such as Facebook to attract traffic, there is always a basic problem that will hinder you in the future – that is, the customer’s trust in the website. If the trust problem cannot be solved, no matter how hard you work in the early stage, you will not get an equal return.

Trustpilot’s influence around the world

In order to gain the trust of customers, in addition to optimizing your own website and providing timely responses, the most important thing is to improve the website’s rating on third-party evaluation platforms. Trustpilot is usually the most influential evaluation website. The reason is simple, because basically when you search for the keyword “your website + reviews” on Google, Trustpilot always ranks first.

Imagine that your potential customer sees your advertisement and information on Google or Facebook or any other platform, browses your website for a long time, and finds out your product performance, price, pictures and the good promises of your website. When he is about to take out his credit card to pay, what else will he do? The most likely thing is that he will think: I have never bought anything on this website before, and I have never heard friends talk about this website. Is it reliable? So he opens Google and searches for “your website + reviews”, and enters Trustpilot. If you see that your score is above 4 points (out of 5 points), and the first 10 reviews say that your website has good service and good products, then he will return to your website to complete the order and sleep peacefully.

On the contrary, if your website’s review score is less than 3.5, and the front row is full of negative reviews, all of which are scolding, then the result is definitely to say goodbye to you, and it is highly likely that they will never come back to your website, and all the previous advertising investment will go down the drain.

Therefore, it is very important to maintain the evaluation of your independent website on Trustpilot, because this is the final step after going through all the hardships, which determines whether your previous efforts can be converted into orders to the greatest extent, and it is worth your effort and cost to maintain it.